Key to a Successful Employee Advocacy Program

An employee advocacy program can be surprisingly effective. Business solutions provider Edelman did a study that showed lower cadre staff are likely to be twice as likely to be trusted by the public as senior staff. The study also showed that the average employee has about 250 Facebook friends and 75 Twitter followers. These are small numbers when seen alone but considerable when combined. A small business of 10 employees would be exposed to 2,700 people. But an employee advocacy program can only be successful when some elements are in place.

An efficient and functional employee advice platform

An employee advocacy platform generates common content for the employees to put out. It also serves as an interaction platform for lower and senior staff. It integrates communication and productivity tools to support the efforts of the employees.

Clear goals and objectives

What does the employee advocacy program aim to achieve with the program? Is it more social mentions of the brand or highlighting a new product? Having clear goals and objectives has every member of the team pulling in one direction and putting out the same message.

Social media training

Using social media effectively can be very powerful in brand advocacy. But social media is a double-edged sword where wrongly posted and damaging content can do a lot of harm to the brand image. Employee need to be trained on social media best practices.

Have the right point men

Point men are there to inspire and set good examples. Point men can be of varying profiles. They could be the people who are more knowledgeable than others on social media, or witty people who lead with funny and viral content. They rally the rest of the staff in the campaign.

Good analytics

An employee advocacy program’s success can only be deemed successful if the team understands the achievements that are being made. How many social mentions did the brand get in a month? How many more Instagram followers have been gained? How many visitors are going to the new product’s page? Numbers never lie and it is only possible to tell of a successful program if there are good analytics.

A positive attitude

Brand advocacy comes out as more genuine and trustworthy when the employees say it with genuine affection for the brand. A positive attitude needs to be maintained to have everyone feel that they are doing it out of their own volition but not under pressure.

An employee advocacy program has more than brand building benefits. It also makes a stronger team that is ready to work for better results for everyone

Social Media and C-suite Executives

Believe it behavior on social media tells a lot about a person, his social and personal attributes. So on social media, it is very important that a balance is stricken between tech-savvy and career. Though the initial days of social media like Facebook, LinkedIn, and Twitter, saw the presence of technical buffs, the past few years have witnessed the entry of many C-suite executives in the league. These C-suite executives can gain a lot from the social media provided that they use it in a very proper manner.  To gain the desired effect of the social media the c-level executives must follow certain strategies, they will be beneficial for their image. The relation between Social Media and C-suite executives of the organizations must strengthen for the following reasons.

An unavoidable tool of networking – According to Colin Moor, an Essex partner, the predominance of the social media has increased in quite a few years and it has turned out to be the source of information for global community on all topics from crime to new products. He further adds that it is quite difficult to avoid social media, so it is better to embrace the trend. The social media not only act as a personal representative but also represent the company; the C-level executives belong to.

A link with the sharks of the industry – Social media is a platform which nests the profiles of most of the significant people in the industries. So for the C-suite executives, it acts as a platform to develop connections. For example, on LinkedIn, there is an opportunity to connect the big shots of any concerned industry on a professional level. Many C-level executives have attributed a large portion of their success stories on the connections made through social media. Sites like LinkedIn or Google plus primarily acted as the carrot for jib and career perspective but it has grown well beyond that and has taken the shape of business and networking tool.

Reasons for presence in social media – A CEO or any other C-Suite executive needs to be social might be to

  • Create a strong presence- Since they are the leaders their presence is very important, as it is directly proportional to the image of the organization. The world gets to know the organization through the eyes of its organizers.
  • Quality Networking- Through social media, these executives of the company’s get to know the social side of the investors, helpful aid in planning business strategies.

The need of Social Media Literacy for the C-Suite executives

Going digital is the new trend of business; the present market scenario proves it so. The results are evident with the blockbuster theatres losing their game to Netflix, while the Barnes and Noble crushed down by Kindle Amazon and the famous retail sale of black Fridays surrendering to Cyber Monday sales. The past few years have witnessed the sudden ebb and flow of digitalization in media and technology each day.

The concept of Social media literacy – Social Media Literacy is altogether a different form of literacy with its areas expanding the understanding of social media both on a digital and professional level. If you consider social media literacy as an expertise, it can be divided into two parts; one is on a personal level and the other is organizational level. On personal level social media literacy refers to the digital personality who held out a conversation on relevant issues and connects with peers.  While on an organizational level it denotes using the social media for the value addition of the organization.

Strengthens your organization – If you can appreciate the power of the social media, you will soon realize that it can help boundless to your organization. Being an executive of C level your organization can find a voice through you. You can utilize your profiles of social media to promote your organization. With popularity on the social media, your investors and customers will build up trust on you, pushing the limitless profit for your company.

Ideas to influence the industry – As I have said earlier that social media literacy can contribute both on the professional and organizational level, as making it a platform you can express your new found ideas and influence the thought process of the industry. Once you do this then you will have your social media followers, seeking your insight into the issues related to your genre of business.

An aid of brand building – Once you start influencing the thought process of the industry and with people following your ideas, the ball gets to your court. You can now divert the attention of the mass to your organization and boost up the growth factor of your organization. With digitalization being in trend, it is an imperative task for the executive to add to their social media literacy. This while, on one hand, will polish your professional skills; your organization will also grow with you. After all, being a C-suite executive the responsibility of providing leverage to your brand rests on you.

Maintaining a Good CFO-CIO Relationship

The role played by the CFO is different from the one played by the CIO yet they need to work together so that they lead the business in the same direction. It is a common question that is asked by most that Why CFOs need to collaborate with CIOs? The answer is simple, for the interest of the company. However, still there remain differences and it becomes necessary to Bridge the gap between CFO & CIO.  

Technology and finance, both the backbone of the company

Technology has developed a lot and most business now depends upon the technology driven system to run smoothly. Similarly, the immense importance of finance can never be misjudged, whether it’s a multinational company or a startup.

Nowadays, when cyber security has become so important the role of technology is business has increased and the finance people too cannot work without proper co-operation and help from tech people.

Thus, the current situations are that a CIO is no more just an IT guy; he has a lot of important role to be played so that the business runs and functions smoothly. Thus, a CFO needs to collaborate with the CIO so that they can plan out the future of the business in a most efficient way.

Collaboration between CIO and CFO

Modern technology has made every business more vulnerable to their customers. Every customer can now directly contact with the business with the help of the website. Thus, it has become necessary for business to plan out things in such manner that they can fulfill the need of the customers and at the same time make their business safe.

The role of a CFO is to manage the risk of the business and the CIO ensures that the business is not meeting any cyber threat. Hence, both of them need to work together as they share the same interest that is growth of the business.

Although it is true that a CO can tale common interest in the job of a CIO and the same is applicable for CIO but something keeps them aloof. Like the lack of common language. A CIO is expert in technological jargons but do not understand the debits and the credits. Moreover, a CFO is always concerned about the cost and the CIOs complain that they hinder the IT implementations. Whatever is the situation it is necessary to Bridge the gap between CFO & CIO, so that the organizations can get benefitted from both.

You can also visit Maureen O’Connell, Scholastic‘s CFO’s video on the topic.