Key to a Successful Employee Advocacy Program

An employee advocacy program can be surprisingly effective. Business solutions provider Edelman did a study that showed lower cadre staff are likely to be twice as likely to be trusted by the public as senior staff. The study also showed that the average employee has about 250 Facebook friends and 75 Twitter followers. These are small numbers when seen alone but considerable when combined. A small business of 10 employees would be exposed to 2,700 people. But an employee advocacy program can only be successful when some elements are in place.

An efficient and functional employee advice platform

An employee advocacy platform generates common content for the employees to put out. It also serves as an interaction platform for lower and senior staff. It integrates communication and productivity tools to support the efforts of the employees.

Clear goals and objectives

What does the employee advocacy program aim to achieve with the program? Is it more social mentions of the brand or highlighting a new product? Having clear goals and objectives has every member of the team pulling in one direction and putting out the same message.

Social media training

Using social media effectively can be very powerful in brand advocacy. But social media is a double-edged sword where wrongly posted and damaging content can do a lot of harm to the brand image. Employee need to be trained on social media best practices.

Have the right point men

Point men are there to inspire and set good examples. Point men can be of varying profiles. They could be the people who are more knowledgeable than others on social media, or witty people who lead with funny and viral content. They rally the rest of the staff in the campaign.

Good analytics

An employee advocacy program’s success can only be deemed successful if the team understands the achievements that are being made. How many social mentions did the brand get in a month? How many more Instagram followers have been gained? How many visitors are going to the new product’s page? Numbers never lie and it is only possible to tell of a successful program if there are good analytics.

A positive attitude

Brand advocacy comes out as more genuine and trustworthy when the employees say it with genuine affection for the brand. A positive attitude needs to be maintained to have everyone feel that they are doing it out of their own volition but not under pressure.

An employee advocacy program has more than brand building benefits. It also makes a stronger team that is ready to work for better results for everyone

Maintaining a Good CFO-CIO Relationship

The role played by the CFO is different from the one played by the CIO yet they need to work together so that they lead the business in the same direction. It is a common question that is asked by most that Why CFOs need to collaborate with CIOs? The answer is simple, for the interest of the company. However, still there remain differences and it becomes necessary to Bridge the gap between CFO & CIO.  

Technology and finance, both the backbone of the company

Technology has developed a lot and most business now depends upon the technology driven system to run smoothly. Similarly, the immense importance of finance can never be misjudged, whether it’s a multinational company or a startup.

Nowadays, when cyber security has become so important the role of technology is business has increased and the finance people too cannot work without proper co-operation and help from tech people.

Thus, the current situations are that a CIO is no more just an IT guy; he has a lot of important role to be played so that the business runs and functions smoothly. Thus, a CFO needs to collaborate with the CIO so that they can plan out the future of the business in a most efficient way.

Collaboration between CIO and CFO

Modern technology has made every business more vulnerable to their customers. Every customer can now directly contact with the business with the help of the website. Thus, it has become necessary for business to plan out things in such manner that they can fulfill the need of the customers and at the same time make their business safe.

The role of a CFO is to manage the risk of the business and the CIO ensures that the business is not meeting any cyber threat. Hence, both of them need to work together as they share the same interest that is growth of the business.

Although it is true that a CO can tale common interest in the job of a CIO and the same is applicable for CIO but something keeps them aloof. Like the lack of common language. A CIO is expert in technological jargons but do not understand the debits and the credits. Moreover, a CFO is always concerned about the cost and the CIOs complain that they hinder the IT implementations. Whatever is the situation it is necessary to Bridge the gap between CFO & CIO, so that the organizations can get benefitted from both.

You can also visit Maureen O’Connell, Scholastic‘s CFO’s video on the topic.