Social Media and C-suite Executives

Believe it behavior on social media tells a lot about a person, his social and personal attributes. So on social media, it is very important that a balance is stricken between tech-savvy and career. Though the initial days of social media like Facebook, LinkedIn, and Twitter, saw the presence of technical buffs, the past few years have witnessed the entry of many C-suite executives in the league. These C-suite executives can gain a lot from the social media provided that they use it in a very proper manner.  To gain the desired effect of the social media the c-level executives must follow certain strategies, they will be beneficial for their image. The relation between Social Media and C-suite executives of the organizations must strengthen for the following reasons.

An unavoidable tool of networking – According to Colin Moor, an Essex partner, the predominance of the social media has increased in quite a few years and it has turned out to be the source of information for global community on all topics from crime to new products. He further adds that it is quite difficult to avoid social media, so it is better to embrace the trend. The social media not only act as a personal representative but also represent the company; the C-level executives belong to.

A link with the sharks of the industry – Social media is a platform which nests the profiles of most of the significant people in the industries. So for the C-suite executives, it acts as a platform to develop connections. For example, on LinkedIn, there is an opportunity to connect the big shots of any concerned industry on a professional level. Many C-level executives have attributed a large portion of their success stories on the connections made through social media. Sites like LinkedIn or Google plus primarily acted as the carrot for jib and career perspective but it has grown well beyond that and has taken the shape of business and networking tool.

Reasons for presence in social media – A CEO or any other C-Suite executive needs to be social might be to

  • Create a strong presence- Since they are the leaders their presence is very important, as it is directly proportional to the image of the organization. The world gets to know the organization through the eyes of its organizers.
  • Quality Networking- Through social media, these executives of the company’s get to know the social side of the investors, helpful aid in planning business strategies.

The need of Social Media Literacy for the C-Suite executives

Going digital is the new trend of business; the present market scenario proves it so. The results are evident with the blockbuster theatres losing their game to Netflix, while the Barnes and Noble crushed down by Kindle Amazon and the famous retail sale of black Fridays surrendering to Cyber Monday sales. The past few years have witnessed the sudden ebb and flow of digitalization in media and technology each day.

The concept of Social media literacy – Social Media Literacy is altogether a different form of literacy with its areas expanding the understanding of social media both on a digital and professional level. If you consider social media literacy as an expertise, it can be divided into two parts; one is on a personal level and the other is organizational level. On personal level social media literacy refers to the digital personality who held out a conversation on relevant issues and connects with peers.  While on an organizational level it denotes using the social media for the value addition of the organization.

Strengthens your organization – If you can appreciate the power of the social media, you will soon realize that it can help boundless to your organization. Being an executive of C level your organization can find a voice through you. You can utilize your profiles of social media to promote your organization. With popularity on the social media, your investors and customers will build up trust on you, pushing the limitless profit for your company.

Ideas to influence the industry – As I have said earlier that social media literacy can contribute both on the professional and organizational level, as making it a platform you can express your new found ideas and influence the thought process of the industry. Once you do this then you will have your social media followers, seeking your insight into the issues related to your genre of business.

An aid of brand building – Once you start influencing the thought process of the industry and with people following your ideas, the ball gets to your court. You can now divert the attention of the mass to your organization and boost up the growth factor of your organization. With digitalization being in trend, it is an imperative task for the executive to add to their social media literacy. This while, on one hand, will polish your professional skills; your organization will also grow with you. After all, being a C-suite executive the responsibility of providing leverage to your brand rests on you.